Marketing Associate
August 2009-July 2011
Albertina Kerr Development Department
Content creator for internal and external printed newsletters, e-communications, and online, including graphics, images, and messaging. Launched department’s new website, as well as new online donations, e-communications, and CRM software, including e-newsletter templates and online giving forms. Project manager of organization’s social media efforts and PPC Facebook ad campaigns. Design for web, printed publications, and ads. Responsible for creating web pages and maintaining daily web updates in online content management system. Implementing keywords for maximum SEO. Conducting interviews for newsletters and publications. Creating marketing messages for Albertina Kerr’s various stakeholders and target audiences. Assisting with Albertina Kerr events in the planning and execution stages. Representative for Albertina Kerr for speaking engagements and media.
Communications/Publications Coordinator
June 2007-August 2009
Oregon State University Extended Campus (Ecampus) Marketing
Marketing writer for web, print, and ads. Editor of Ecampus and OSU Summer Session online newsletters. Manager of unit’s social media projects and Facebook ad campaigns. Project lead for various targeted marketing plans and primary print ad manager. Design for printed publications and ads. Creating and updating web pages in online content management system. Implementing keywords for maximum SEO. Maintaining all Ecampus public relations, including interviews for media and press releases. Coordinating and overseeing all Ecampus events. Unit photographer. Providing “Millennial” perspective to marketing plans, including effective use of technology, social networking, and ads. Won marketing awards in early 2009 from the University Continuing Education Association for e-newsletter and press release.
Editor-in-Chief for “The Siskiyou” Student Newspaper
June 2006-June 2007
Southern Oregon University
Responsible for entire production of weekly student publication including newswriting, design, and web content. Managed, instructed, and assisted an editorial staff of five and a newspaper staff of over 25. Managed and edited Commentary section, including letters to the editor. Designed layout and chose appropriate photos. Contributed articles and editorials. During tenure as editor, “The Siskiyou” won Oregon Newspaper Publisher Association awards in categories such as “General Excellence,” “Best Design,” and “Best Section.”
Intern for KOBI NBC News Channel 5
April 2007-June 2007
Medford, Ore.
Assisted producer in writing stories suitable for teleprompter and television audiences. Learned basics of video editing and suitable soundbytes. Assisted in covering news with reporters in the field.
Intern for Marketing and Public Relations Department
Southern Oregon University
April 2007-June 2007
Ashland, Ore.
Wrote and designed material for university publications, including donation literature and Oregon University System budget presentation. Helped in brainstorming new slogans for the university. Helped with university events, in the planning and execution stages.
Intern for “Ashland Magazine”
January 2007-March 2007
Ashland, Ore.
Production assistant. Helped during entire publishing process, including copyediting, layout, and printing. Wrote articles and content for magazine audiences.
Sales Associate and Sunday Supervisor at Paddington Station Retail and Gifts
May 2005-September 2006
Ashland, Ore.
Customer service and sales associate at local gift and kitchenware retailer. Promoted to a supervision role for Sundays. Helped with inventory and invoicing software. Answered questions regarding Ashland’s tourism and assisted visitors from out of town.